Orayana

Brand Naming

Orayana

Problem.

Ashirwad lawns is a Nashik-based retreat for family weekend getaways, weddings and events. They wanted to rebrand themselves as the name “Ashirwad” was too common in the marketplace which led them to have a deeper desire for a more distinct and premium identity.

Nashik also holds significant cultural value as it is traditionally believed that Rama and Sita lived there during their exile.

Solution.

The connection to the Epic ‘Ramayana’ was the inspiration behind the new given name ‘Orayana’ which means ‘the aura of Ramayana’. The name itself also adds a touch of Indian sophistication and elegance, which gave the business a new timeless character while also positioning it as more premium through strategic rebranding.

Task

Naming a wedding resort