Popsols

Brand Naming

Popsols

Problem.

In April 2024, we were approached by Swaraj Karnawat, Dipti Karnawat & Amrut Shete for naming of their eco friendly cleaning products.

Solution.

The company was into sustainable cleaning pods, and we wanted to avoid common words like pods, fresh, pure, eco. We thought of the name Popsols, here Pop refers to dropping the pod in the water, Sol refers to Solution, and also Soul. This new name was built around a playful yet powerful sound. We also made sure the name is available for a .com domain.

Task

Naming a global accounting firm