Kountree

Brand Naming Visual Identity

Kountree

Problem.

In September, 2024 we worked with Mr. Anil Chhetri to name their new accounting firm for the UAE and global markets. The team had some names initially, they were rejected during the process of trademark. They also wanted an available .com domain name.

Solution.

Kountree is a coined name that was crafted from the words “count” and “tree”.  Here count signified accounting and money, and tree reflects being strong and rooted in expertise of accounting. The name was available in matching case .com domain, and the name has been receiving positive feedback.

Task

Naming a global accounting firm