Joy of Tradition

Brand Naming Visual Identity



In March 2021 we worked with Machmangalath Traders, Kerala to develop their brand in the dry fruits and spices industry. Rather than going in the traditional way the company wanted a modern yet western name. Their products would mostly be sold on e-commerce platforms and exported outside the country. Unable to find the right name they hired Tiepograph to help them find the right brand name.


In the first round of names, we had presented names with Sanskrit origins (Somewhat Indo-Western Symbolism) and some with English-inspired sounds. It was clear they were keener with names that would be regionless. Trupery is a coined brand name inspired from the sounds of True and Pery which means Pair. A true match for all your meals. A powerful name that will go even for cereals, biscuits and other daily healthy food products. We successfully delivered a matching case .com domain since it being a constructed name. 


Naming a dry fruits and spices brand in India

  • Date

    March 11, 2021

  • Skills

    Linguistics, Sound Symbolism, Illustration

  • Industry:

    Healthy Foods

Share project